How to market an online dating site

My Space very quickly took away 1,000’s of paying members from Dating sites.Users asked themselves, “Why pay .99 a month when I can create my own profile, view other user’s profiles, and chat directly with them?The company didn't want to fork over the cash for a large ad campaign, but after a guerrilla marketing stunt flopped, Yagan and his team decided to try something completely different.

founder Gary Kremen said the only way to succeed was to stop catering only to men and do a much better job of targeting women.

Similarly, for safety and privacy concerns, it's not a good idea to list your personal email, IM handles, or phone number on a dating platform either.

In fact, one of the more safety-minded dating sites out there, Arrangement Finders, will actually turn down your profile if it contains personal contact info.

We followed the trend, offered Dating Website Design services, and helped launch many dating internet businesses.

In 2004/2005 an Emerging Technology now called “Social Networking Software” paved the way for many Social Networking Trends.